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With the help of the technology, now it has become possible for all us to communicate with the people living all over the globe. Not only the communication channels have become wider with the help of the internet, now we are also capable of doing a different kind of business by sitting at a different part of the globe with the person who is miles away from us. As we know that a company’s website is the face of it, we cannot actually compromise on it as people start judging a brand by its website and nobody wants to lose his customers who are living around the world to have a bad user experience.

This is the reason web designing is considered as one of the most important aspect of marketing and any not a single business owner can ignore the need of a good and reliable web designing. If you are into a business, but your website is not up to the mark then you may end up losing a number of customers of yours. Thus, make sure that you find a right person to do the web designing work for you.
Let us have a look at some of the most important points which you should consider while searching for a good and efficient web designer coimbatore:

Narrow your choices: You will find a number of web design company coimbatore online, to make sure that you pick the right person for the job, it is very necessary to make list of those who have a good profile and goodwill in the market, this will surely help you to filter the reliable once and leave the bad choices behind. Once you have narrowed your choices, now look at the factors as mentioned below.

More experienced the company/person you fire; more beneficial will be the result. If you have a good name in market and your brand has a goodwill, then you are recommended to not to take risk of giving the responsibility of web designing to any amateur as it will be a risky task. An experienced person can be the best choice for designing an efficient and user friendly website.

Assess the archives and previous clients:

By checking the list of the archives of a company’s and the number of clients they have, is another way to check the credibility of their work. This also helps you in making the right choice as by having a look at their archives will help you that particular company will be able to help you know if they will be able to cater to your expectations or not.
If you are a business owner and you have a huge clientele and looking to have a good and user friendly website, then do keep the above tips in your mind. Do remember that a website is actually the face of your company, so it should be excellent to retain your potential clients.

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In today’s time, all companies have their presence online and it becomes hard for them to survive the market competition without having a strong presence on the online platform. A strong presence online can actually decide the future of a company. A good website design is the first and foremost thing which you should choose carefully if you want your website to be user-friendly and well designed.

A good website can be very useful for the future of your business and you as well. Choosing a good web development company coimbatore is not an easy task as to find a company from the heap of companies becomes very challenging. A good planning and a bit of understanding of web design will prove very helpful for the future of your business venture.

Let us look at some tips which you need to keep in mind while selecting a web development company:

Experience matters: If you have just opened a new business venture, then the quality of your website can decide the future of your company as a good website does not only help you in making your brand famous among people, but it also helps to provide you, potential customers. While searching for a good web development company, make sure that you check the experience of the particular company, you are planning to deal with. This will ensure that your work will be in the hands of professionals and experienced people.

Portfolio Section: It is again a good way to find a good web development company. By portfolio section, you can get to know about the company’s reputation, expertise, services and development skills. It is better to go for a company which has an expensive portfolio. In case you face any issues with the portfolios, then you can also ask the company to send more samples.

Check the Company’s website: This is again an easy and quick way to check the skills and expertise of a particular company. By looking at the website of a company, you can easily judge a company’s proficiency in doing the work. So, before you finalize on any particular company, check all the details on their website to know if they will be able to work as per your expectations or not.

Go with the testimonies: If you are not able to find a good company by doing every kind of research, then you can also go with the testimonials of your family and friends who have already dealt with a web development company. This is again an easy and reliable way to know about the reliability of any particular company.

So, keep these above points in mind before you select any web development company for your website.

How Can Google RankBrain Be Applied Into Your SEO Strategy?

Google RankBrain is the third most important ranking factor of the search engine which has been understanding the intention of users and giving search results based on that information since November 2015. Now that it has been six months, the question that arises is how RankBrain has affected #SEO. Before we learn about RankBrain, let us first see how other ranking factors in the past have been applied in the world of #SEO.
What previous ranking factors have been used and abused?
• Keywords – Learning that on-site keyword optimization of web pages led to better rankings in SERPs directed business owners to keyword stuffing, hidden text, etc. which brought down the value of this ranking factor.
• Links – When business owners learnt that links led to better rankings in SERPs, many black hat link building techniques came up which led to major penalties against sites who bought, sold or exchanged links.
• Content – When business owners learnt that more content on websites would lead to better rankings in SERPs, they started using scraped content and automated republishing of content from one site to another.
So, you can see how ranking factors in the past have been used and abused, which forced Google to come up with its Webmaster Guidelines and other updates like Panda, Penguin, hummingbird and more. However, there have been other ranking factors that have been excessively used too but, they haven’t been able to be abused. Some of them include –
• Responsive design – More and more websites have been shifting to mobile-friendly designs, which don’t seem to be having any negative effect.
• AMP pages – If more and more pages load instantly on mobile, there seems to be nothing wrong in that.
• Page speed – The faster websites run, better the users will find their browsing experience. So, websites running faster don’t seem to be wrong for users.
Similarly, RankBrain can also not be abused. Learning from the searchers and adapting to find connections between what people search for and what they want – predicting what the audience wants – does not seem to go negative in any way.
How can RankBrain be applied into your SEO strategy?
Now that you know RankBrain cannot be abused, you can further move on to learning how it can be incorporated into your #SEO tactics. You can hire the best SEO company in coimbatore to take care of it, or you may follow the below mentioned guidelines.
Firstly, you need to understand that you must take into account what searches will type in Google’s search box to end up on your post. You need to be able to interpret what searchers are looking for. So, instead of creating pages that are focused on a single keyword, focus on one main keyword and other phrases related to that keyword. Obviously, this still requires keyword research but, a little differently. You can use Google AdWords Keyword Planner and Google Search to help you. Let us see how –
• Google AdWords Keyword Planner – Instead of looking for one keyword phrase per page, you are looking for multiple keyword phrases for a single page. This list should reveal multiple keywords you can use in your post title, subheadings and content.
• Google search – Once you have succeeded at finding some important keywords, you need to use Google search to search for those words. At the bottom of the Google search page, you will find some related search phrases for your keyword phrase. These will let you know some additional keyword phrases that you can use in your post.
• Avoid keyword stuffing – You don’t need to use multiple keyword phrases multiple times. You need to focus on creating a great piece of content that incorporates multiple related keyword phrases a natural number of times that is easily readable and useful to searchers.
Your work doesn’t end here. After creating your content, you need to keep an eye on what happens with your content. Take a look at the analytics that tell you how people view your content. Do they convert? Do they comment? Do they share it on social media? Do they view other pages on your website? You need to highly focus on what happens after you get clicks on your web pages. A reputed SEO company in coimbatore can do this job for you perfectly well.

How To Promote Old Posts In WordPress?

One of the most effective ways to get more traffic on your website is by promoting your old posts at regular intervals. Here are some of the best ways in which you can promote your old posts in WordPress:

Showcase your popular posts

It is a very common fact that 80% of the traffic on your website comes from 20% of your website. This is because some of the articles are so popular among visitors. So make most of the popularity of these articles and showcase them on your website. Visitors usually prefer reading popular posts on any website and by displaying the most read posts there are greater chances that visitors will explore the other sections of your website as well.

Display related posts on your Blog

One of the best ways to engage visitors on your website is by showcasing related posts on your blog. Most popular websites do this, and thus this surely is one of the best ways to use your old posts.

You can also share the hyperlink of related old posts within your blog, making it easier for the readers to explore them.
Share your old posts on social media at regular intervals

We all know that social media is the best platform to share and popularize your posts. Therefore it is advised that you share your old posts on these platforms. This way they are sure to get more readerships and your website will see better traffic.

Customize your Archives Section

By customizing your archives section, you can easily display your old yet relevant content to the visitors on your website. This can be done by showcasing the most popular articles, most commented posts as well as the recent posts. Along with this you can also include a search form, so that it is easier for visitors to not only find the content they are looking for but also understand your blogs and work in a much better manner.

Improved 404 Pages

A 404 page is displayed when a page the visitor is looking for cannot be found. Usually the WordPress themes come with default 404 template. You can improvise on this page by showcasing important content of your website, and thereby using the 404 page as an opportunity to keep the visitors engaged. Also you can add related posts to the 404 page, thereby making the best use of your old posts.

Link Old Posts in Comment Section

This is perhaps the most efficient way of using the old posts. There are several times when the readers/ visitors have couple of doubts and queries which can be easily addressed through your old posts. By linking the old posts in the comment section not only are you helping them understand things in a better manner, but you are also making the best use of your old posts.
Along with these steps, you can always use WordPress Plugins like ‘Mentionable’, ‘Revive Old Post’, ‘WordPress Popular Post Widget’ etc. to promote your old posts in an efficient manner.

Tips To Benefit From Google+ For High SEO Results

Google+, apart from other social media networks like Facebook and Twitter, has a great impact on Search Engine Optimization. Many search results that belong to Google Plus appear higher on Google’s search rankings, just because they are a part of Google’s network. Google+ is created with a concept and force that dominates search results above all other social platforms. Facebook and Twitter, even though being the most popular social media at the moment, restrict Google from accessing much of their data. This affects the optimization results and therefore restricts their rankings in search engines. Google+ even though not as popular as Facebook and Twitter, dominates the search results.

Here are a few guidelines to take advantage of Google+ for higher rankings in search engines.
Embed Links to Your Profile

If you embed links directly to your profile page, more and more people will click and connect with your link. This increases the visibility of your website. The more the people click, share, and +1 your link, the higher your link will rank in Google search rankings. Hence, Google+ profile and posts can help connect more people to your link, which can increase your ranking and reliability. The more you share your posts, or link directly to your profile, the more valuable your profile links become. Like profile links, Google+ also allows you to insert followed links directly into your posts.

Take Care While Writing the First Line of your Post

The first sentence of your post becomes the title tag of your post, which greatly influences click-through rates because your tagline will be the first thing that people will see. Hence, it is very important to take great care while choosing the words that you post as your first sentence since it plays a vital role in search rankings. The Meta description for your page combines your tagline and the first two sentences of your introduction. Thus, your tagline and introduction to your post needs to be written with utmost care.

Control your Posts
When you post something on social media like Facebook and Twitter, you do not have much control over editing them. Facebook gives you only limited editing abilities and Twitter only lets you delete your tweet. But, in case of Google+, you can edit your posts even after you have posted them. If your post is fast spreading and becoming popular and you want to update it or make changes to it before it goes completely viral, Google+ gives you the opportunity to do so. You can also update the title tag and any attached media as well. If your posts are re-shared by other users, the value of your link increases.

Optimize your author picture

Have an eye-catchy Google+ author photo. Keep updating your author photo that will lead to an increase in the click-though rate.

Content Increases Visibility

Content that is shared on Google+ is added to Google searches much quicker than on other sites. Spread your content on Google for higher visibility and faster optimization.

Google+ Authorship

Google+ authorship helps you tag your content and lets Google know quickly and easily that you created it. There are two ways to set up Google+ authorship to declare your own content:
1. If you have an email address that matches your domain, you can go to the Google+ Authorship page and enter your email address to complete the process.

2. If you don’t have an email address that matches your domain, then you’ll have to include a Google+ link to your profile in the author bio of any site you write for.

Although Google+ is not the most popular social media site at present, it sure is going to boost in the future. So, be an early adopter and get well established beforehand. A small investment of time and effort now will give you great results in the future. Keep in mind the above mentioned points and go ahead with putting your hands on Google+. clouddreams is one of the leading web development and internet marketing companies that can help in getting you the best SEO results for your website.

Tips To Increase The Alexa Rank Of Your Website

Alexa Traffic Rank is an evaluation of how popular a website is compared to other websites on the internet, taking into consideration the number of visitors to the website and the number of pages they view. Alexa collects traffic data on a daily basis from millions of users. It then makes a calculation on three month’s data collection and comes to a conclusion of the rankings of websites. Sites that have good traffic will always have a good Alexa rank.

Having a good Alexa rank automatically enhances the trust factor for advertisers, which gains banner advertisements and sponsored posts. It should be remembered that in case of new domains, it takes some time before Alexa starts ranking it.

One important point to be considered is that Alexa only counts those visitors who have installed Alexa Toolbar on to their browser. These people include bloggers, webmasters and other technical people. So, in order to boost your Alexa rank, it is very important to target these people. This depends on how creative you are. Come up with creative ideas that attract these bloggers and webmasters.
Some tips and tricks to help increase your Alexa Rank are:

Write good quality content

This is the most important factor that can help you increase your Alexa rank. Good content always hits high-ranking in search engine results pages, which will help you increase the amount of traffic on your website.

Write guest posts

Guest posts will help you build back links. The higher the number of back links, the higher the number of visitors and therefore, the higher your Alexa rank.

Write regularly

Inactive blogs will lead to dullness and thus, reduce the number of visitors to your site. Thus, you need to keep updating your blog once in a while with high quality content. Write 2-3 posts daily to increase the number of visitors to your site.

Download Alexa Toolbar

Alexa toolbar is the best way for monitoring the status of a site. Alexa toolbar is available for Chrome, Firefox as well as Internet Explorer. Alexa has an added review feature, where your readers can give feedbacks and rate your site. A good number of positive reviews count up to the trust factor of your site.

Create an Alexa Rank Widget

Having an Alexa rank widget on your website will show your current Alexa ranking status to the visitors. For this, you will need to register your website to alexa.com and paste the code that you receive in the source code of your site.

Be Active on Popular Social Media

Target the bloggers that are active on social media. Be active on the blogs and try to build a trustworthy relationship with the bloggers. You can then share your content and get good amount of traffic through them.

Be Active on Google Plus

The people who are active on Google Plus are Webmasters and SEO professionals. Target them too and build a relationship with them. This will drive a lot of high quality traffic to your site.

Write content about blogging

Bloggers keep reading content about blogging. Your content pertaining to blogging will attract them towards your site. Share your blogging content on popular social media to catch the attention of these bloggers, who will help you get lots of traffic and hence increase your Alexa ranking.

If you focus on your content and build a trustworthy relationship with bloggers and webmasters and stay connected to the social media consistently, it will help you to improve your Alexa rankings. Follow the above mentioned tips to achieve the high Alexa rank.
And if you want an SEO expert to help you with your website ranking, clouddreams, a leading SEO company in coimbatore, will help you build your brand value through their search engine optimization service, social media marketing and good content.

5 Practices To Bring Higher Rankings To Your Website

It is known that good habits produce good results. Similarly, good practices in the business can bring success and help your website to rank higher, hence improving search engine optimization. Here are some of the practices that you should consider carrying out regularly.

Write one article every day

Invest an hour or two everyday to write an article. It is time consuming but, new content drives more traffic to your website. Everybody wants to read something new every time. You can either write one short article every day or create 2-3 long articles per week. Don’t create articles just for the sake of having new content on your site. Write relevant and good quality articles for the readers to connect better with you.

Update old articles

Once the content starts getting older, it starts losing its value and readers soon forget about it. Newer content on the same relevant topic ranks higher in the search engines results pages. In order to stay at the top, you will need to update your old articles. All you need to do is make some minute changes here and there. The main goal of updating an article is that it should have a recent publication date to stay higher in the SERPs. Some of the changes that you can make include changing the title and headings, rewriting the introduction and conclusion, adding or removing a segment, adding new links and sharing your site. By just utilizing ten minutes every day to update your article, you can gain visibility and get more links.

Post links on social media platforms

Social media is a great way to promote yourself and get noticed. Almost every individual is using some or the other social media. So, you must promote your content on social media to attract large number of readers who in turn might be compelled to visit your website. This would drive more traffic to your site and hence increase your rankings. If these users are satisfied and pleased with your content, they might encourage other people to visit your website too.

Interact on social media

Only promoting yourself on social media is not enough. You must also interact with the users around. Like their posts, share their content and also comment on their activities. All this will lead to you getting noticed. People will interact with you and hence, gain a reputation about you. If they are pleased, they will get to your website and consider your products and services. All this will definitely bring you high values.

Interact on forums

Forums are a means of getting noticed and getting involved with other users. It lets you share your thoughts, have discussions, ask your queries as well as answer other users’ queries. You can use a forum to promote your brand. Your activity and behavior on forums builds up your reputation. Use this opportunity in the best possible way to market your name. Forums have a higher ranking in search engines. So, keep posting on them to get noticed.

Applying all this will hardly take 2-3 hours a day. With this little effort, you sure can get better results.clouddreams, a leading seo company in coimbatore, can help you increase your website traffic and visibility. Their SEO techniques will help improve conversion rates and help you stay on top of organic search ranking for a longer time.

How Important Are Keywords ‘Now’ For Ranking Higher?

There was once a time when Google relied heavily on keywords for ranking websites in the SERPs. Before the launch of Google’s Penguin algorithm in April 2012, websites could easily rank higher if they used the right keywords strategically within the content as well as in the anchor text of inbound links. Every website then stacked up keywords in their content in order to rank higher. However, slowly and steadily, there were other factors too that were considered for website rankings. With the release of every new algorithmic update, SEO practices got revised.

At present, when it comes to SEO, keywords have been reduced in usefulness and popularity. Though keywords still remain an integral part of SEO rankings but, there has been quite a great difference now since other factors are also been taken into account. So, the question that arises is “Should keywords be considered as a part of the SEO campaign for the year 2016 and onwards?” Well, it still seems unanswerable.

Why did keywords become less relevant? This is because earlier, Google considered keywords as the only important element for ranking. It would check blogs and websites for the number of keywords used, and would rank them accordingly. Due to this, webmasters started stuffing their pages with keywords, which led to an overuse of keywords. When Google realized this, it started penalizing websites and blogs for over-use of keywords, and then started coming up with other considerations too.

Keywords are still considered important but, in quality and not in quantity, meaning that how many keywords are present on a page is not important; how they are placed is. So, now keywords have a greater value if they are properly placed. In fact, too many keywords can now lead websites to suffer due to the changes in the algorithm. This means that now you need to focus on placing keywords strategically in different areas of your page. Try placing important keywords in the title, heading and sub-headings of your page.

However, Google does not stop at the title or headings. It analyzes how the title is relevant to the content published. If at all it finds the title and content differing, it will disregard the title. Google can now detect how true or false the title of your page is. So, be careful not to provide an irrelevant title just because you think that title will bring you a higher ranking.

Search engines now consider the entire article and focus on its meaning rather than the keywords, so that they can deliver accurate search results for users. Thus, now you will be able to see that Google does not bring you results only related to the words you type in for your query. It is no longer necessary that Google shows only the articles that have words matching the query. It, in fact, brings more relevant content in search results now. It uses a method known as ‘semantic search’ to analyze the meaning of a search query rather than finding the actual words typed in by the user, and provides high-quality results.

You might have now understood that keywords are becoming lesser relevant with time. So, you must now focus more on creating relevant, high-quality content that provides value to your readers, rather than utilizing your entire time in thinking of using keywords.clouddreams, one of the leading SEO companies in India, is a one stop solution for online marketing services. Our highly experienced and professional team will help your business get noticed, increase traffic on your site and thus, will help you gain profits. You will be able to rank well in SERPs as well as get better conversions with our constant optimization efforts.

Why Isn’t Google Indexing Your Web Pages?

There was once a time when Google relied heavily on keywords for ranking websites in the SERPs. Before the launch of Google’s Penguin algorithm in April 2012, websites could easily rank higher if they used the right keywords strategically within the content as well as in the anchor text of inbound links. Every website then stacked up keywords in their content in order to rank higher. However, slowly and steadily, there were other factors too that were considered for website rankings. With the release of every new algorithmic update, SEO practices got revised.

At present, when it comes to SEO, keywords have been reduced in usefulness and popularity. Though keywords still remain an integral part of SEO rankings but, there has been quite a great difference now since other factors are also been taken into account. So, the question that arises is “Should keywords be considered as a part of the SEO campaign for the year 2016 and onwards?” Well, it still seems unanswerable.

Why did keywords become less relevant? This is because earlier, Google considered keywords as the only important element for ranking. It would check blogs and websites for the number of keywords used, and would rank them accordingly. Due to this, webmasters started stuffing their pages with keywords, which led to an overuse of keywords. When Google realized this, it started penalizing websites and blogs for over-use of keywords, and then started coming up with other considerations too.

Keywords are still considered important but, in quality and not in quantity, meaning that how many keywords are present on a page is not important; how they are placed is. So, now keywords have a greater value if they are properly placed. In fact, too many keywords can now lead websites to suffer due to the changes in the algorithm. This means that now you need to focus on placing keywords strategically in different areas of your page. Try placing important keywords in the title, heading and sub-headings of your page.

However, Google does not stop at the title or headings. It analyzes how the title is relevant to the content published. If at all it finds the title and content differing, it will disregard the title. Google can now detect how true or false the title of your page is. So, be careful not to provide an irrelevant title just because you think that title will bring you a higher ranking.

Search engines now consider the entire article and focus on its meaning rather than the keywords, so that they can deliver accurate search results for users. Thus, now you will be able to see that Google does not bring you results only related to the words you type in for your query. It is no longer necessary that Google shows only the articles that have words matching the query. It, in fact, brings more relevant content in search results now. It uses a method known as ‘semantic search’ to analyze the meaning of a search query rather than finding the actual words typed in by the user, and provides high-quality results.

You might have now understood that keywords are becoming lesser relevant with time. So, you must now focus more on creating relevant, high-quality content that provides value to your readers, rather than utilizing your entire time in thinking of using keywords. Cloud Dreams, one of the leading SEO companies in India, is a one stop solution for online marketing services. Our highly experienced and professional team will help your business get noticed, increase traffic on your site and thus, will help you gain profits. You will be able to rank well in SERPs as well as get better conversions with our constant optimization efforts.

How Can Web Designers Increase Their Creativity?

Google needs to index your website so that you can get organic traffic on the site. If your site isn’t indexed, it won’t be seen. If some or all of your web pages are not being indexed, you need to first recognize what indexing issues you have. Here are some common reasons why Google does not index web pages. Check if you are facing any of them.

Are you new yet?

If you have a new website, you don’t need to worry. Just wait for a while. It will take Google some time to find you. So, don’t panic and give it a few more days. But, even after giving it sometime, if you don’t find your pages indexed, you need to check from the below mentioned points what the issue might be.

Is your website indexed under a www or non-www domain?

If you have two sites, one with www as a sub-domain and the other without, you need to make sure that both your sites are added to your GWT account so that they both can be indexed. You can set your preferred domain but, you need to verify the ownership of both.

Are your pages password protected?

If you have password protected your web pages, Google robots will not be able to access them. Even, the users who do not have your password won’t be able to view your content; thus, having a negative influence on user experience.

Do you have crawl errors?

There may be crawl errors on your pages. If this is the case, then Google will be able to see your pages but, will not be able to crawl them and hence, won’t be able to index them. In order to check if you have any such errors on your pages, go to Google Webmaster Tools – Select your site – Click on “Crawl” – Click on “Crawl Errors”. If you have any crawl errors, you will be able to see them.

Do you have errors in the robots.txt file?

Your developer or editor might have blocked your website using the robots.txt file. This will exclude single files or whole directories from being indexed. You need to cross-check your robots.txt file to make sure that you do not exclude directories that you want to see in Google’s search results. Just remove the entry of these directories from robots.txt and your site will be reappear in the index.

Do you have a sitemap?

A sitemap.xml is a simple list of directions that Google follows to index a site. You will face indexation issues if you don’t have a sitemap. If you have one and are still facing issues, you need to revise and resubmit your sitemap.xml.

Do you have lots of duplicate content?

If more than one URL on your website have the same content, you have a duplicate content issue. This will confuse search engines due to which they won’t index your site. To solve this issue, select the page you want to keep and 301 redirect the others.

How Does Blogging Help Increase Website Traffic And Ranking?

Creativity is the way you express your thoughts and imagination to people around in the form of an art. Creativity is everywhere –clothing, shoes, accessories, hotel interiors, architecture, billboards, food menus, television commercials, movies, TV shows – just everywhere. There are two things that can hinder your creativity – one, an internal factor that limits your imagination and thoughts, and second, an external factor that limits the way you express or present your thoughts. If you face such hindrance, you don’t need to panic. It is quite normal for even the best of designers to have their minds obstructed at times due to overwork of their creativity. Here are some things that can help web designers to increase their creativity.

Find a source

It is often seen that web designers are looking on other web pages for inspiration. They spend hours online to search for ideas and motivation. What they forget is that there is a whole wide world apart from the Internet that can help. Inspiration can be taken from almost anything like printed publications, interior designs, Nature, music, photography, etc. Whatever you look at, that makes you say you want to work on it or that you have an idea, is your inspiration.

Search for excellence

You need to keep yourself surrounded with excellence at all times – art, music, literature, people – everything of quality and standard. You need to observe the great and extraordinary artists in your field and learn from them – what they do, how they do it, who they follow, what their inspiration is, etc. All this will help you move forward in the right direction. You may even copy and steal the methods of great successful people. There is nothing wrong in doing so. Yes, you must remember to steal their methods, and not their design or product.

Colours

You must have a decided and pre-planned colour scheme for your design. Have a basic idea of the colours you are going to use. But, also keep your mind open to flexibility. You need to experiment with tints and shades of colours or maybe change the colour itself if it doesn’t blend well with your design. Possibly what would seem beautiful in your mind while thinking about it, will turn out hideous on the screen. But, it is still recommended that you have a planned colour scheme in advance before you start working on your design to waste lesser time later. Also remember, you need to analyze how the selected colours will work for the audience. Almost every colour signifies a property and behavior. Learn about it before moving ahead.

Fonts

Fonts and typography play a very important role on a web page. Imagine if a website has more than 20 different font sizes and styles. It would make the page look clumsy, unprofessional and unpleasant; and would shoo away the readers almost instantly. Keep your fonts simple and don’t try to play around a lot. Use 2 or 3 different font styles, only if you are sure they will blend well with one another. Use not more than 3 font sizes to differentiate between categories. Avoid fancy fonts as much as possible. Remember, simple fonts are not only easy to read but, are pleasing to the eyes and make your site look professional.

Background and space
Just like colours, you need to experiment with backgrounds too. Lately a single large background image is in trend. This doesn’t mean you stick to it too. Check what looks great with your design and experiment with different types. Make sure the background blends well with your content, images, text and the purpose of your website. Let your text be easy to read and images appealing to look at. Along with the background, you need to take care of how much space you leave between your elements. There should be enough ‘white space’ to differentiate one content from the other. Work smartly on the background and white space to achieve the desired results. Don’t make your page too clogged-up.
Now that you know the basic requirements needed to design a successful website, you won’t make these common mistakes that other web designers make. Also, while hiring a web design company, you should make a check that they are well aware of these guidelines and can work towards creating the best website for you.