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With the help of the technology, now it has become possible for all us to communicate with the people living all over the globe. Not only the communication channels have become wider with the help of the internet, now we are also capable of doing a different kind of business by sitting at a different part of the globe with the person who is miles away from us. As we know that a company’s website is the face of it, we cannot actually compromise on it as people start judging a brand by its website and nobody wants to lose his customers who are living around the world to have a bad user experience.

This is the reason web designing is considered as one of the most important aspect of marketing and any not a single business owner can ignore the need of a good and reliable web designing. If you are into a business, but your website is not up to the mark then you may end up losing a number of customers of yours. Thus, make sure that you find a right person to do the web designing work for you.
Let us have a look at some of the most important points which you should consider while searching for a good and efficient web designer coimbatore:

Narrow your choices: You will find a number of web design company coimbatore online, to make sure that you pick the right person for the job, it is very necessary to make list of those who have a good profile and goodwill in the market, this will surely help you to filter the reliable once and leave the bad choices behind. Once you have narrowed your choices, now look at the factors as mentioned below.

More experienced the company/person you fire; more beneficial will be the result. If you have a good name in market and your brand has a goodwill, then you are recommended to not to take risk of giving the responsibility of web designing to any amateur as it will be a risky task. An experienced person can be the best choice for designing an efficient and user friendly website.

Assess the archives and previous clients:

By checking the list of the archives of a company’s and the number of clients they have, is another way to check the credibility of their work. This also helps you in making the right choice as by having a look at their archives will help you that particular company will be able to help you know if they will be able to cater to your expectations or not.
If you are a business owner and you have a huge clientele and looking to have a good and user friendly website, then do keep the above tips in your mind. Do remember that a website is actually the face of your company, so it should be excellent to retain your potential clients.

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In today’s time, all companies have their presence online and it becomes hard for them to survive the market competition without having a strong presence on the online platform. A strong presence online can actually decide the future of a company. A good website design is the first and foremost thing which you should choose carefully if you want your website to be user-friendly and well designed.

A good website can be very useful for the future of your business and you as well. Choosing a good web development company coimbatore is not an easy task as to find a company from the heap of companies becomes very challenging. A good planning and a bit of understanding of web design will prove very helpful for the future of your business venture.

Let us look at some tips which you need to keep in mind while selecting a web development company:

Experience matters: If you have just opened a new business venture, then the quality of your website can decide the future of your company as a good website does not only help you in making your brand famous among people, but it also helps to provide you, potential customers. While searching for a good web development company, make sure that you check the experience of the particular company, you are planning to deal with. This will ensure that your work will be in the hands of professionals and experienced people.

Portfolio Section: It is again a good way to find a good web development company. By portfolio section, you can get to know about the company’s reputation, expertise, services and development skills. It is better to go for a company which has an expensive portfolio. In case you face any issues with the portfolios, then you can also ask the company to send more samples.

Check the Company’s website: This is again an easy and quick way to check the skills and expertise of a particular company. By looking at the website of a company, you can easily judge a company’s proficiency in doing the work. So, before you finalize on any particular company, check all the details on their website to know if they will be able to work as per your expectations or not.

Go with the testimonies: If you are not able to find a good company by doing every kind of research, then you can also go with the testimonials of your family and friends who have already dealt with a web development company. This is again an easy and reliable way to know about the reliability of any particular company.

So, keep these above points in mind before you select any web development company for your website.

How Can Google RankBrain Be Applied Into Your SEO Strategy?

Google RankBrain is the third most important ranking factor of the search engine which has been understanding the intention of users and giving search results based on that information since November 2015. Now that it has been six months, the question that arises is how RankBrain has affected #SEO. Before we learn about RankBrain, let us first see how other ranking factors in the past have been applied in the world of #SEO.
What previous ranking factors have been used and abused?
• Keywords – Learning that on-site keyword optimization of web pages led to better rankings in SERPs directed business owners to keyword stuffing, hidden text, etc. which brought down the value of this ranking factor.
• Links – When business owners learnt that links led to better rankings in SERPs, many black hat link building techniques came up which led to major penalties against sites who bought, sold or exchanged links.
• Content – When business owners learnt that more content on websites would lead to better rankings in SERPs, they started using scraped content and automated republishing of content from one site to another.
So, you can see how ranking factors in the past have been used and abused, which forced Google to come up with its Webmaster Guidelines and other updates like Panda, Penguin, hummingbird and more. However, there have been other ranking factors that have been excessively used too but, they haven’t been able to be abused. Some of them include –
• Responsive design – More and more websites have been shifting to mobile-friendly designs, which don’t seem to be having any negative effect.
• AMP pages – If more and more pages load instantly on mobile, there seems to be nothing wrong in that.
• Page speed – The faster websites run, better the users will find their browsing experience. So, websites running faster don’t seem to be wrong for users.
Similarly, RankBrain can also not be abused. Learning from the searchers and adapting to find connections between what people search for and what they want – predicting what the audience wants – does not seem to go negative in any way.
How can RankBrain be applied into your SEO strategy?
Now that you know RankBrain cannot be abused, you can further move on to learning how it can be incorporated into your #SEO tactics. You can hire the best SEO company in coimbatore to take care of it, or you may follow the below mentioned guidelines.
Firstly, you need to understand that you must take into account what searches will type in Google’s search box to end up on your post. You need to be able to interpret what searchers are looking for. So, instead of creating pages that are focused on a single keyword, focus on one main keyword and other phrases related to that keyword. Obviously, this still requires keyword research but, a little differently. You can use Google AdWords Keyword Planner and Google Search to help you. Let us see how –
• Google AdWords Keyword Planner – Instead of looking for one keyword phrase per page, you are looking for multiple keyword phrases for a single page. This list should reveal multiple keywords you can use in your post title, subheadings and content.
• Google search – Once you have succeeded at finding some important keywords, you need to use Google search to search for those words. At the bottom of the Google search page, you will find some related search phrases for your keyword phrase. These will let you know some additional keyword phrases that you can use in your post.
• Avoid keyword stuffing – You don’t need to use multiple keyword phrases multiple times. You need to focus on creating a great piece of content that incorporates multiple related keyword phrases a natural number of times that is easily readable and useful to searchers.
Your work doesn’t end here. After creating your content, you need to keep an eye on what happens with your content. Take a look at the analytics that tell you how people view your content. Do they convert? Do they comment? Do they share it on social media? Do they view other pages on your website? You need to highly focus on what happens after you get clicks on your web pages. A reputed SEO company in coimbatore can do this job for you perfectly well.